01 how I play
POWERFUL IDEAS
I offer collaborative visual mapping within my process that creates dynamic ideas and results. This brainstorming process allows us both to have a clear map to envision and execute the inspired, creative direction and overall branding strategy you desire.
BEAUTIFUL CONTENT
My work is compelling, eye-catching, and offers purposeful conceptual thinking that is multi-dimensional and easily applied across all media channels.
![](https://static.wixstatic.com/media/a14809_452d6354d4ed43fd84efde350f478935~mv2.jpg/v1/crop/x_303,y_301,w_522,h_522/fill/w_253,h_253,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/a14809_452d6354d4ed43fd84efde350f478935~mv2.jpg)
What is XYEYE_storyFormula and how might it work for you?
XYEYE_storyFormula; the goal is to, be of service to the needs of cross-platform immersive storytelling, branded entertainment, retail experiences, UX, and content strategy
This is a basic idea of how it works!
A visual cognitive context: the mythology and anthropology of our personal and social awareness in interviewing, based on set questions or instant free-form feedback, brainstorming techniques where the moderator pushes and pulls the participate/s in expressing ideas and allowing the flow of and centered on a 6-8 point rating system centering on themselves, and issue or projects or idea for a desired result/s.
Join me in learning more about building journeys around your persona, brand product, or idea. It is a creative brainstorming, campaign strategy, and planning process all rolled up into one. You can envision, and then flow into an experience playfully.
I call it INSPRE Mapping: Insight, Niche, Stimulate, Promise, Responsibility, and Empowerment
![](https://static.wixstatic.com/media/a14809_452b1d84d44c4d7eb91b6f19e41f78fa~mv2.jpg/v1/crop/x_0,y_0,w_829,h_558/fill/w_147,h_99,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/XYEYE_INSPiRE_Map%20Defined_edited.jpg)
![](https://static.wixstatic.com/media/a14809_8eb9c15373c9476c8be2de8bba8102a1~mv2.png/v1/fill/w_49,h_35,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/INSPRE%20Map.png)
![](https://static.wixstatic.com/media/a14809_94bdce07de5046c3bd3e3c7a133dfa72~mv2.jpg/v1/fill/w_135,h_104,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/XYEYE_storyFormula_TOTAL_092312_FINAL.jpg)